Sound Advice
The app designed for a new generation of wealth builders.
Industry
Finance
Location
Chicago, IL
DESIGNED TO OPEN DOORS
For the 99%.
Sound Advice is a subscription-based mobile app with customized, no-strings-attached financial advice from certified pros.
THE OPPORTUNITY
The financial advice industry is broken. With product-motivated advice and a “have money to make money” philosophy, there’s a hugely underserved population: Gen Z. Sound Advice is a subscription-based financial advice app on a mission to bring wealth to everyone, connecting with younger wealthgrowers where and how they communicate today.
THE COLLABORATION
DesignScout worked with Sound Advice to develop a brand that threads the needle between aspiration and rebellion. This is not your mother’s corporate finance app—Sound Advice has the know-how. It’s got the how-to. And it’s got the look. Our troop crafted an authentic brand strategy, messaging program, and visual system for the new brand including UI design, social templates, fundraising and recruitment decks, and more.
For decades, the world of wealth has been exclusive to the 1%. Investment products have high prices of entry, traditional financial advisors charge big fees, and free financial advice on social media is popular but untrustworthy. Sound Advice is a mobile app here to change all of that. It’s making smart wealth-building advice available to everyone.
Scout & her team are simply the best design/branding firm I have ever worked with. They know how to distill the essence of a company’s mission and vision into an impactful brand. We are getting such a tremendous response on our branding and messaging. Our team’s job is so much easier when interacting with a potential customer or business partner. It’s like they already intimately know our product and our mission.
DAVID LYON
CEO, Sound Advice
