OUR BRANDING PROCESS
We make it painless for you to have the bespoke brand of your dreams. Our typical branding project takes:
5 meeting hours
of your time
12-16 weeks total
from kickoff to handoff
Step 1: Discovery
Discovery & Brand Immersion
We can’t wait to get to know you. Your 90-minute discovery meeting will be a painless journey through your brand history, values, services, and more.
WHY IS IT IMPORTANT?
A solid discovery is a critical step in helping us create a brand all about you. Nothing trendy here—just your authentic point-of-view radiating from every pixel.
Step 2: The Brand Compass
Guide Your Decisions
In our first deliverable, you will be presented a brand compass: the guiding brand strategy by which you’ll make your decisions moving forward, in marketing and beyond.
WHY IS IT IMPORTANT?
A fantastic high-level strategy gets your stakeholders in lock-step from the beginning, allowing everyone to make decisions collectively with their heads, and not their gut.
Step 3: BRAND VOICE & POINT OF VIEW
Talk the Talk
Your compass is translated into guidelines for how your brand communicates and how you stand out in a crowded marketplace.
WHY IS IT IMPORTANT?
Your voice and brand point of view gives you absolute clarity on how you connect with customers to keep them coming back again and again.
Step 4: Your Messaging Toolkit
Say it Fast
A Swiss Army knife of words, our messaging toolkit keeps you from getting tongue-tied. We use your strategy to develop your brand story, About statements, power statements, talking points, and soundbites.
WHY IS IT IMPORTANT?
When Forbes comes knocking for that story, when your social media team needs a tagline, when you need the perfect talking point for a speaking engagement bio, your brand messaging kit is the answer.
Step 5: Full-Circle Branding
Put it All Together
A business card here, a presentation there...good branding is done piecemeal. Great branding comes from thinking bigger. With our process, your team can immerse themselves in your brand, visualizing each one works for you.
WHY IS IT IMPORTANT?
A business card here, a presentation there, good branding is done piecemeal. Great branding comes from thinking bigger. With our process, your team can immerse themselves in each version of your branding, visualizing each one works for you.
Step 6: Brand Standards
The Handbook
We wrap each branding project with comprehensive brand standards, complete with examples of how your brand is deployed, along with logo files in every format known to humans.
WHY IS IT IMPORTANT?
Easy-to-read brand standards give you the guidebook to your brand and brand assets to ensure that your brand stays consistent for the long run, no matter the location.
Step 7: Check-ins and Production
Always Your Guide
More than just brand designers, we are your partners for the long haul. Beyond consistently producing on-brand marketing collateral for you, we pre-schedule quarterly check-ins to ensure your brand isn’t just alive but thriving.
WHY IS IT IMPORTANT?
You’ve invested in this brand, and it’s easy to get off track. Our check-ins and design audits will ensure you get the best value for your investment.
