Sommarøy Spirits
A category-defining line of lower-proof spirits.
Industry
Food and Beverage
Location
Chicago, IL
Lower proof, Higher spirit
The good keeps going.
A millennial-focused brand that celebrates stamina, Sommarøy is named after a Norwegian island where the summer sun never sets – a perfect place where darkness refuses to spoil the fun.
THE OPPORTUNITY
Two innovative entrepreneurs were crafting a groundbreaking line of lower-proof spirits. Together, we identified the target consumers for this unexplored category and positioned the brand for launch using our Brand Compass and point-of-view methodology.
THE COLLABORATION
Inspired by our brand idea of making the most of the moment, we crafted a suite of custom labels inspired by a paused hourglass. We launched the Sommarøy brand with a website, custom investor deck, social media kickstart, and influencer promotion.
services
Market Research
Brand Strategy
Brand Positioning
Naming
Packaging Design
Website Design
Social Media Templates
Promotional Items
Results
Upon launch, Sommarøy quickly earned shelf presence at Whole Foods locations nationwide. In 2022, Sommarøy’s packaging was awarded a Gold Medal at the International Harper’s Design Awards.
More than a partner, DesignScout has been a massive support system for our launch.
JIMMY COSMA
Co-Founder, Sommarøy Spirits
LABEL PRINTING
SHIPPER PRINTING
market research
