Cooper’s Hawk Winery & Restaurants
A 70+ unit restaurant powered by the world’s largest wine club.
Industry
Food and Beverage
Location
National
A taste of the good life
Napa-inspired tasting rooms and restaurants.
In one of our most enduring partnerships, DesignScout has been Cooper’s Hawk’s agency partner for more than a decade. Our work together has been instrumental in honing the Cooper’s Hawk brand, voice, and experience.
THE OPPORTUNITY
In 2013, Cooper’s Hawk engaged DesignScout to design packaging for their line of gourmet foods. That project was the beginning of a wonderful partnership that sparked a wealth of opportunity to unify and elevate this quickly growing brand.
THE COLLABORATION
In the years that followed, we have helped the brand move the needle again and again. Through hundreds of award-winning wine labels, art pack, print and web design, strategy, and art direction, DesignScout has been an integral part of Cooper’s Hawk’s success.
Providing art direction for a decade photo shoots, we have helped establish the visual signature of the Cooper’s Hawk brand through holiday promotions, events, retail product photography, social media, and more.
SERVICES
Packaging
Wine Label Design
Art Direction
Artpack
Menu Design
Campaign Microsites
Marketing Collateral
Results
Since our partnership began, Cooper’s Hawk has quadrupled their number of locations and grown their wine club fourfold, becoming the largest wine club in the world with 700,000+ members. Our packaging designs have garnered more than 40 awards.
Scout and her team have an exceptional talent for visual storytelling, but what separates them from most from other designers is the thoughtful planning and intentional approach to each project, with a clear path to how each design may help reach your brand objective
MELANIE ROMNIAK
Director of Marketing, Cooper’s Hawk Winery & Restaurants
Label Printing
ARCHITECT/INTERIOR DESIGN
Photography
Nick Murway
Marcin Cymmer
Anthony Tahlier
Saverio Truglia
Belen Aquino
Links
Label Printing
ARCHITECT/INTERIOR DESIGN
Photography
