Benjyehuda
A falafel and shawarma shop boldly embraces the counter culture.
Industry
Food and Beverage
Location
Chicago, IL
Skill. Love. Respect.
Fueling the counter culture since 2009.
Benjyehuda is a counter-culture-inspired falafel and shawarma shop in Chicago, IL.
THE OPPORTUNITY
A local falafel shop with a cult following and unpronounceable name was ready to evolve without losing its street cred.
THE COLLABORATION
We infused the Benjyehuda brand wardrobe with grit, not grime: a little schmutz to speak to counter-cultural ethos without the schmaltz of nostalgia. Our visual palette was inspired by crudely sewn patches on punk jackets, Xerox’ed basement show flyers, and the “Parental Advisory – Explicit Language” stickers from the CDs we used to hide from our parents.
SERVICES
Naming
Branding
Packaging
Art Pack
Social
Web
Apparel
Menus
Van Wrap
Results
No stranger to hardcore fans, BenjYehuda had customers lining up around the block for 10 years before engaging DesignScout for their rebrand. After their relaunch, sales skyrocketed a whopping 40%, demonstrating once again the power of brand strategy and a bespoke identity.
The DesignScout troop is incredibly creative, understanding, and energetic. They helped us hone the feel of our brand and align our creative with that strategy, ultimately getting the customer reaction we desired leading to a 40% sales increase.
BENJI ROSEN
Owner, Benjyehuda
Video & Photography
Photography
Lettering
Signage & Van Wrap
Video & Photography
Photography
Lettering
Signage & Van Wrap
