WasteNot Compost
Zero-emission compost collection service.
Industry
Services
Location
Chicago, IL
zero-emission
Urban Composting
WasteNot Compost is an all-electric urban composting service in Chicago.
THE OPPORTUNITY
When 15-year-old Liam Donnelly started his composting service, he began with a bike, a trailer, and a dream. Five years later, he and his co-founder Lauren Kaszuba approached DesignScout for a brand that reflected their values, future, and success.
THE COLLABORATION
DesignScout worked with WasteNot Compost to develop a new identity system, featuring a logo inspired by bicycle head badges (as a nod to their origins) and livery that both illustrates the composting process and communicates their service to fellow drivers on the city’s streets.
services
Branding
Vehicle Wrap
Collection Buckets
Promotional Materials
THE COLLABORATION
WasteNot’s unique electric vans and bold van wraps have become an iconic sight on Chicago streets, spreading instant brand recognition from blocks away. In the years since its rebrand, WasteNot has grown to become Chicago’s leading compost collection provider and the #1 compost collection service in the USA two years running.
VAN WRAPS
