Brand Matters: 5 Clues It’s Time to Invest in Upgrading Your Brand
THE FIVE SIGNS IT’S TIME TO INVEST IN YOUR BRAND
WHEN IS THE RIGHT TIME FOR A REBRAND?
WHY IT’S WORTH INVESTING IN A BESPOKE BRAND
When It’s Time for a Custom Brand
If you're a new business or startup with limited funds but need a logo yesterday, services like Fiverr can seem like a dream come true. But, you may realize quickly that budget branding is no longer working for you. Read on for five clues that it’s time to invest in your brand—and what to do if any of them sound familiar.
Your “brand” is just a logo and color palette.
Savvy business owners know that branding means way more than just a logo and a set of Pantone® swatches. When you work with branding professionals, you walk away with an entire strategy for your brand and the impact it has on others. Effective branding should include an internal-facing brand strategy to guide you through decisions large and small, a suite of strategy-rich brand messaging, and a holistic visual approach to how you present your business.
Your logo looks the same as everyone else’s.
Do you ever scroll through social media and get the sinking feeling that everyone’s logo or brand looks very similar to yours?
When you create branding without a solid strategy behind it, at the end of the day, you’ve got something that looks nice and means nothing. More often than not, these budget logos are based purely on aesthetic trends that will be outdated before you can say “first anniversary.” The best brands are rooted in an approach that uncovers the unique aspects of that brand and helps them shine—not just what looks pretty at the time.
You’re kind of a big deal.
Perhaps your brand has suddenly gone viral on social media or secured a deal with a large retailer. Congratulations! You’re about to be thrust into the spotlight and want to make sure everything is in tip-top shape for maximum exposure. This is the perfect time to invest in a strategic brand identity that encompasses every aspect of your business.
Your branding doesn’t match your age.
You and your business have grown up together. You’ve honed your pitch and know what makes your product or service the perfect fit for your best customers, but your marketing and sales materials, social media, and website don’t reflect that. This is a symptom of an underdeveloped brand. Chances are, your branding looks better suited to a start-up than an end-up. It’s time for stand-out branding that matches your success.
You’re headed for a raise, merger, or exit.
Another great time to say farewell to your Fiverr logo? When you are seeking funding or preparing to sell your business. Think about it this way: paint your house before you sell it. A brand’s value is in how it is perceived. So, do yourself a favor and invest in some curb appeal before you set an asking price.
If you’re ready to invest in the bespoke brand your business deserves, be sure to select an expert team that understands the nuances and logistics behind a rebrand—especially one who knows how to build upon your existing brand equity to acknowledge the legacy you have created.
DesignScout has evolved businesses like yours for more than 20 years. Contact us today for a free consultation call and to start the rebrand of your dreams.